Home > News > Social News > Hello Kitty at 40 birthday
Spot Product
Contact us
Jane
Tel:+86 13714507157
QQ:779144199

Bill:
QQ:1254792402

Maggie:
QQ:862595905

Shirley:
QQ:2234505663

Irene:
QQ:1439334916

Shenzhen Tiglon Technology Limited
Add:7F,Building C, Dongcai Runfeng Industrial Zone, Gushu, Xixiang Town, Bao'an District, Shenzhen, China. 
Contact Now
Contact us
Jane
Tel:+86 13714507157
QQ:779144199

Bill:
QQ:1254792402

Maggie:
QQ:862595905

Shirley:
QQ:2234505663

Irene:
QQ:1439334916

Shenzhen Tiglon Technology Limited
Add:7F,Building C, Dongcai Runfeng Industrial Zone, Gushu, Xixiang Town, Bao'an District, Shenzhen, China. Contact Now

News

Hello Kitty at 40 birthday

  • Author:Wendy
  • Source:www.tigloncn.com
  • Release on :2014-09-12
As the feline turns 40 she’s more powerful than ever. But how did she become a brand worth $7bn? After Japan, Singapore was the first to suffer an outbreak. The infection? Hello Kitty mania. In 2000, a shortage of toys displaying the beloved cat at one of the city’s McDonald’s restaurants led to the unleashing of darker, violent instincts when a riot ensued. Seven people were injured and three taken to hospital for treatment. That was just the beginning.
Now, what is left of our species, children and adults alike, have succumbed, making ‘Kitty chan’, as she is better known in Japan, one of the most recognisable graphics on Earth. Hello Kitty turns 40 this autumn, Googling Hello Kitty, you’ll find the kitten, which is basically just a narrative-free, trademarked drawing, garners 10 million more. Such world-domination has been achieved with little advertising; relying instead on word-of-mouth. Now Hello Kitty appears on over 50, 000 products that are sold in more than 70 countries, and is a brand worth $7bn.
“Kitty's appeal is that she's an emotional blank slate. As one of her designers told me: ‘Kitty feels like you do, ’” “Hello Kitty represents the deep desire among all people, regardless of nationality or race, to feel joy and happiness, without having to qualify it at any deep intellectual level, ” “Hello Kitty doesn't judge. She let's you feel how you feel without forcing you to question why.”
“Hello Kitty symbolises some essential Japanese virtues: agreeableness, harmony, commerce, cuteness, nature, fertility, affluence and the avoidance of aggression, ” he says. “She [also] represents the irresistible idiocy of consumer culture, hardwired to our neurological system. We shop with almost the same reflexes that make us stretch out to stroke a big-eyed, fluffy kitten.” That may be a universal impulse.
www.tigloncn.com