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Apple and Iphone 6

  • Author:Lisa
  • Source:www.tigloncn.com
  • Release on :2014-10-22
The iPhone doesn’t fall far from the tree. Apple reported a surge in revenues last quarter as iPhone sales revenue jumped a fifth from last year. That’s thanks to the iPhone 6, which went on sale just eight days before the quarter’s end. Unit sales of the iPhone rose 16 per cent – a similar pattern to previous new releases, but bigger. Bendy or not, the phone is keeping Apple’s margins firm: gross margin rose to 38 per cent in the quarter, from 37 per cent last year. Though iPhone 6 sales were not disclosed, strong demand for the new, more expensive phones was underlined in the average selling price for all iPhones, which rose 4.5 per cent year on year.

All this success will grow Apple’s cash pile – and the debate over what to do with these resources will grow louder, too. Net cash has decreased slightly over the past year, to $120bn at the end of last quarter, from $130bn the previous year. Apple’s shareholders understandably want the company to return more of this to them.

Apple returned $17bn through buybacks last quarter, bringing cumulative buybacks to more than $80bn since 2012. Yet the dividend announced Monday is just 47 cents (an outlay of less than $3bn for Apple), which represents a third of net profit per share. Apple’s annual dividend yield is on the stingy side at less than two per cent. Buybacks provide the most benefit to shareholders wishing to sell their stock. But when the harvest is a good one, better to distribute the bounty more evenly.

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